Scottsdale 4th of July Returns to WestWorld for 11th Year!

Be Red, White & COOL in Air-Conditioned Tony Nelssen Equestrian Center

By Sponsored Content May 20, 2024

Scottsdale 4th of July Returns to WestWorld for 11th Year! 

Be Red, White & COOL in Air-Conditioned Tony Nelssen Equestrian Center 

Winter Wonderland, Lerner & Rowe Bull-Riding Rodeo 

M Culinary Backyard BBQ, ‘Be Healthy Arizona’ Village 

Cold Beers & Cheeseburgers Summer Slider Eating Championship 

“COOL” Indoor Ticket Prices Won’t Increase in 2024 

FUN for the Whole Family at the LARGEST Fireworks Show in Scottsdale 

Thurs., July 4, 5pm-9:30pm…Tickets available at 

Scottsdale 4th of July Celebration at WestWorld returns for the 11th year, Thurs., July 4, 5pm-9:30pm. And here’s the good news: ticket prices will not increase for the popular, family friendly patriotic festivities inside the Tony Nelssen Equestrian Center. 

“We are delighted to present the 11th year of Scottsdale 4th of July and adding to the mix the new Winter Wonderland,” said Kerry Dunne, partner of R Entertainment, which co-founded and co-produced this event with M Culinary. “We’ll have snowball contests; sled runs and more. New this year is the “Be Healthy Arizona” wellness village. And we’re pleased to welcome a new name with the Lerner & Rowe Bull Riding Rodeo. And, of course, the popular Cold Beers & Cheeseburgers Summer Slider Eating Championship returns.” 

Brandon Maxwell of M Culinary added: “This has been a fabulous collaboration, and Scottsdale 4th is now a tradition for the city. We are proud to have grown this delightful family-friendly, patriotic event for everyone in Scottsdale and the Valley at large. It’s been a gratifying production and a pleasure seeing so many smiling faces enjoy the 4th of July in our beautiful city every year.” 

Scottsdale 4th of July unites summertime favorites: a Backyard BBQ, fireworks and fabulous fun in the 300,000 square-foot fully air-conditioned Tony Nelssen Equestrian Center at WestWorld with indoor festivities beginning at 5pm. Throughout the evening guests enjoy live entertainment, games, a snowy Winter Wonderland, a health village, a bull-riding rodeo, mutton-busting for kids and more. Then, guests step outdoors to see Scottsdale’s largest fireworks show light up the night sky, beginning at approximately 9pm. 

What’s more, fans who prefer to skip WestWorld’s indoor festivities and simply drive in, park-and-watch fireworks from the comfort of their own vehicles have two parking area options. 

Scottsdale 4th of July Celebrates its 11th Year at WestWorld of Scottsdale / 2 TICKETS, CASHLESS EVENT & DETAILS. 

Tickets are available at This is a cashless event. Many ways to celebrate: 

❖ GA Indoor Access. For all the fun and games in the COOL indoors in the North Hall, and Rodeo Arena. Food & drink available for purchase. Parking separate; pre-purchase parking highly recommended; 

❖ Indoor Backyard BBQ (Adult). For fun and games in the COOL indoors in the North Hall and Rodeo Arena, plus & including a casual barbecue menu by Chef Michael DeMaria of M Culinary Concepts, table seating to dine and gather. (NOTE: advance purchase highly recommended; tickets limited).  Parking separate; pre-purchase parking highly recommended; 

❖ Indoor Backyard BBQ (Child ages 5-10). For fun and games in the COOL indoors in the North Hall and Rodeo Arena, plus & including a casual barbecue menu by Chef Michael DeMaria of M Culinary Concepts, table seating to dine and gather. (NOTE: advance purchase highly recommended; tickets limited); 

❖ Indoor Winter Wonderland. Snowy village in the Equidome Arena will offer sled runs, snowball contests, Christmas shopping & more. This is an add-on ticket; GA or Backyard BBQ ticket required to purchase. Advance purchase recommended; tickets $15 day of show; 

❖ Polo Field [outdoor] Parking. BYOP “Bring Your Own Party!” Fireworks display outdoors; grass field parking; large space to bring chairs + picnic blankets; food & drink (non-alcohol) available for purchase; permanent bathrooms (Lot opens 6pm); 

❖ Fireworks [outdoor] Parking. Fireworks display outdoors. Snag a parking spot in the “Fireworks-Only Blue Lot” on the north side of WestWorld to watch the show. Access to outdoor food court at Monterra, as desired. (Lot opens 6pm). NOTE: Scottsdale 4th of July is a cashless event. Scottsdale residents eligible for 50 percent off GA tickets only, through June 28; resident purchase available only with a Scottsdale zip code. 

M CULINARY CONCEPTS’ BACKYARD BBQ; BE HEALTHY SCOTTSDALE WELLNESS VILLAGE; COLD BEERS & CHEESEBURGERS SUMMER SLIDER EATING CONTEST FINALE; & MORE! Indoor GA and Indoor Backyard BBQ ticketholders will be Red, White & COOL in the air-conditioned North Hall and Rodeo Arena at WestWorld with a thrilling day of events in store. Be Healthy Arizona, a village of health and wellness experts invites all to explore myriad ways to be the ‘best you.’ And part of being healthy is good food and Scottsdale 4th features the delightful Backyard BBQ by M Culinary Concepts (Backyard BBQ ticket required). Traditional fan favorites like musical chairs; old-fashioned cakewalks; and the fave photo op  “cupcake flag” created by M Culinary Concepts with 100+ cupcakes is as delightfully delicious as it is visually pleasing. For the second year, the terrifically popular grand finale of Cold Beers & Cheeseburgers Summer Slider Eating Contest takes the mainstage with thousands of eyes watching as finalists race to gobble the goods for a chance at big prizes and, even better, bragging rights! 

WINTER WONDERLAND. Winter Wonderland comes to Scottsdale 4th of July with sled runs, snowball contests, even Christmas in July shopping, all designed to keep kids, young and old, happy, active and COOL.  

Scottsdale 4th of July Celebrates its 11th Year at WestWorld of Scottsdale / 3 LERNER & ROWE BULL-RIDING RODEO & MUTTON-BUSTING FOR CHILDREN. In addition, the exciting Lerner & Rowe Bull Riding Rodeo returns to the Equidome arena, along with mutton-busting for kids (check pre-registration at Rodeo festivities kick off with the Presentation of Colors. 

5th YEAR PRESENTING THE PARADE OF HEROES. Scottsdale 4th of July in 2024 continues the tradition of the Parade of Heroes for the fifth year, recognizing outstanding leaders for tireless efforts to protect and improve the lives of Arizonans. Heroes are honored in seven categories: Safety, Fire Safety, Veterans, Health, Entrepreneur, Neighborhoods and Community. Each honoree takes the stage for their recognition and award.  

LARGEST FIREWORKS SHOW IN SCOTTSDALE HISTORY. Of course, the star of the patriotic show is fireworks. Scottsdale’s largest fireworks show begins at 9pm. The huge garage doors of WestWorld open to the west for the grand finale: fireworks lighting up the sky against the majestic backdrop of the McDowell Mountains. 

SPONSORS.Scottsdale 4th of July Celebration is produced by R Entertainment and M Culinary Concepts. Special thanks to City of Scottsdale and Old Town Scottsdale where it’s easy to plan a delightful staycation and head to WestWorld to enjoy Scottsdale 4th fireworks. Also, special thanks for the support of Lerner & Rowe, official sponsor of the annual bull-riding rodeo at Scottsdale 4th; Right Toyota Let’s Go Places and Right Honda The Power of Dreams – How we move you, the official car sponsors of Scottsdale 4th of July at WestWorld.  

MORE. For the latest, visit and follow on social at Instagram and Facebook @Scottsdale4thofJuly; and Twitter @ScottsdaleInDay. 

About Old Town Scottsdale. Scottsdale is a vibrant destination for visitors and locals 365 days a year. The city is alive with diverse experiences and Old Town is its epicenter. Explore one-of-a-kind boutiques; discover gallery artists during a Thursday evening ArtWalk; visit James Beard acclaimed gourmet hotspots; plan spa relaxation at the world's leading resorts and take in nightlife at spectacular clubs and music venues. Discover what visitors around the world already know: Old Town is where Scottsdale begins and ends. Visit 

Lerner & Rowe. Established in 2005, the law office of Lerner and Rowe was founded upon the principles of quality representation and a dedication to client service and satisfaction. In addition, our legal team’s wealth of knowledge and experience in all aspects of personal injury has allowed us to help our clients obtain maximum compensation for their injuries and to become Arizona’s premier personal injury firm. Lerner & Rowe has expanded personal injury legal services to New Mexico, Tennessee, Nevada, Illinois, Indiana, Washington, Oregon, California, Alabama, and Michigan. Lerner and Rowe has assisted more than 150,000 injury victims get their lives on track following accidental injuries with settlements of over $2 billion, including $1 billion recovered in the last four years alone. Lerner & Rowe is nationally recognized for its services and is now one of the largest, most successful personal injury law firms in the country. Ultimately, our success is rooted in the fact that we take pride in fighting for each and every client. Be your case large or small, we vow to help you or a loved one in your time of need. Visit 

About M Culinary Concepts. Led by Scottsdale Chef Michael DeMaria, M Culinary Concepts provides customized event experiences that surpass expectations for corporate, private and nonprofit clients in Arizona and across the United States. The largest and most sought-after off-premises caterer in the Southwest, M Culinary offers globally influenced cuisine, beverage services and concessions management for events of all sizes and scopes, from intimate private celebrations to multi-day public and sporting events. Major events include the WM Phoenix Open and the Innings Festival in Arizona; the US Open golf tournament in California; Tracktown USA: The U.S. Olympic Track & Field Trials in Oregon; and CFP Championship events around the country. 

About R Entertainment. R Entertainment is an experiential marketing, content and business development company, producing 200 dates a year. The company celebrates 12 years managing and programming Pepsi Amphitheater; produces music and culinary events such as the 10-city Martha Stewart Wine & Food Experience; Celebrity Beer, Wine & Spirits; Great Life Festivals; PGA Waste Management Phoenix Open; Scottsdale 4th of July Celebration at WestWorld; Pratt Brothers Christmas; Arizona Diamondbacks Evening on the Diamond; DiscOasis Los Angeles, among others. Corporate events include Fund Launch, Food Network star Alex Guarnaschelli private events; Kentucky Derby Fillies & Lilies Party; Final Four Sponsors Ball; Super Bowl events, among others. R Entertainment also books concert talent for numerous Native American casino showrooms and provides a range of services for festivals and events. Visit  

About WestWorld of Scottsdale. WestWorld is a premier, nationally recognized, user-friendly special events facility serving the community and visitors. Tony Nelssen Equestrian Center is a climate-controlled event space that encompasses 300,000 square feet in the Equidome, North and South Halls.