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Barrett-Jackson’s “Rock the Block” Presented by Arizona Lottery

Eleeza, Winner of Alice Cooper’s Solid Rock “Proof is in the Pudding” Competition, to Perform Live

By Sponsored Content January 18, 2024

Eleeza, Winner of Alice Cooper’s Solid Rock “Proof is in the Pudding” Competition, to Perform Live at Barrett-Jackson’s “Rock the Block” Presented by Arizona Lottery, January 19



Barrett-Jackson, The World’s Greatest Collector Car Auctions, today announced an exciting addition to its inaugural “Rock the Block” concert presented by Arizona Lottery with local performer Eleeza set to open for Night Ranger and Foreigner on Friday, January 19, at WestWorld of Scottsdale.

Eleeza is set to open for Night Ranger and Foreigner on Friday, January 19.

Raised in Yuma, Arizona and influenced by Ann Wilson of Heart, Selena, Amy Lee of Evanescence and Pat Benatar, Eleeza is a diverse and dynamic singer. In 2022, Eleeza was the winning solo artist in Alice Cooper’s annual music competition for youth in Arizona, “Proof is in the Pudding.” Following her victorious competition among 200 contestants, Eleeza performed with Alice Cooper, Rob Zombie, Gin Blossoms and Wally Palmar of The Romantics at “Christmas Pudding” at Celebrity Theatre in Phoenix.  Today, Eleeza is a vocal instructor and social media coordinator at Alice Cooper’s Solid Rock Teen Center in Phoenix and Mesa.

“The addition of Eleeza to our ‘Rock the Block’ concert this January is an exciting one and furthers our commitment to supporting our community here in Arizona,” said Carolyn Jackson, vice president of brand strategy and chief philanthropy officer for Barrett-Jackson. “We’re proud to partner with Alice Cooper and his Solid Rock Teen Centers to further amplify the excellent work they’re doing for the youth here in Arizona and we look forward to showcasing Eleeza’s incredible talent ahead of Night Ranger and Foreigner as we kick off our 2024 Scottsdale Auction.”

For the first time in its storied history, Barrett-Jackson will host this opening-night concert, infusing the excitement of live music into the electrifying weeklong automotive lifestyle celebration, adding a dynamic new dimension to the renowned event. Barrett-Jackson’s inaugural “Rock the Block” presented by Arizona Lottery will be held on Friday, January 19, in the auction arena at WestWorld of Scottsdale to kick off the 9-day excitement of Barrett-Jackson’s 2024 Scottsdale Auction, January 20-28.



“As many know, I’m an avid classic car collector,” said Alice Cooper. “Combining classic cars with supporting youth from Solid Rock Teen Centers at Barrett-Jackson is bigger than a grand slam home run or a number 1 hit song. Eleeza and the teens will rock the stage louder than 11, opening for Foreigner! Thank you, to Barrett-Jackson for supporting teens and Solid Rock.”

Eleeza will perform at “Rock the Block” with her band comprising of Conrad Varela (guitar), who is a 2018 “Proof is in the Pudding” guitarist winner, as well as Sam Ozzman (bass), Alejandro Toscano (drums) and Josh Soroka (piano).

Like all great ideas, Solid Rock began on a simple premise that inside every teen, there is a purpose. It all begins with hope. A faith-based organization, Solid Rock’s primary mission is to make an everlasting difference in the lives of teens by helping them meet the spiritual, economical, physical, and social needs of teens in the community by offering a safe, engaging environment during non-school hours. Maintaining “a teen’s worst enemy is too much time on their hands,” Solid Rock provides the music, arts, vocational programs and fellowship that challenge teens to discover their passion through music, dance, video and sound production, self-expression, and creativity.

Tickets for “Rock the Block” presented by Arizona Lottery start at $59 and are available online at AXS.com and Barrett-Jackson.com.

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